There is a high chance that at some point you have listened to your favourite station and thought ‘one day I want to be on the radio’. For many it’s a sign of making it, and I don’t blame them. But when building your music from the ground up, seeing the heights of radio can be daunting, and many are unsure of how they can climb up. I hope to shed a little light on some steps to take.
As a musician, chatting on radio is genuinely one of my favourite things. I love talking, I love answering questions, and I greatly enjoy giving my take on things. Being able to chat over the airwaves is a great way for me to express myself like this.
This is especially fun if you’re a band! Performing a stripped back acoustic version of a song can give a wonderful essence of intimacy, bringing the listener a lot closer to your music making them more likely to check you out further.
Reach Out to Stations
You can go down the avenue of BBC Introducing or directly contacting radio presenters (Laura Beth springs to mind) For the latter, just politely inquire via email and see if they’re interested in having you.
If you don’t have some of the wider contacts for some of the bigger radio stations then you can use Design a Gig’s Radio Promotion service. You can find out more about it here.